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How MOH reached 400k views in 2 days?
In the midst of the pandemic, the Ministry of Health (MOH) was looking for a way to reach the targeted local community and raise awareness using an online campaign promoting the benefits of vaccination against COVID-19. With the help of Quantum, it reached around 400k views in 2 days!
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Quantum 2.0, More than Just a Makeover.
"Our passion and potential grew as we grew more throughout the years. This stretch of possibilities, vision, and accomplishments required us a fresh look." Says Omar. Although they are taking a new step to rebrand, Omar states their mission and vision stay the same. Focusing on the initial goals that drove the passion in Quantum since day one. Aspiring to Unlock e-comms media potential and promising their clients ad technologies owned by them to scale, making tangible success more than possible with marketing.
Quantum is Fresher than Ever!
The main key points of the rebranding consist of huge shifts in the strategy, talent, culture, product, communication, and organization and process of Quantum. The vision for the new Quantum promises an e-commerce-focused media platform where talents are retained, and the culture is customer-driven, loud, and external.
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Bringing Digital Results to Nadec
In a campaign with Nadec, the objective was to run a 360 campaign with sample distribution and a media buying campaign for 8 weeks distributing in three major cities of KSA including Jeddah, Riyadh, and Dammam.
The Proven Benefits of Product Sampling
Product sampling stands out as a unique marketing channel allowing a consumer to try a product on their own terms and without obligation to purchase.
Targeted Sampling - Savory Snacks & Tag It Games
Using product sample distribution, more than 95,000 impressions were made on the Tag it game. The promise of Tag It was "Download Tag it and get a chance to win 1,000 riyals”. The conversion rate was a groundbreaking 80%.
