Bringing Digital Results to Nadec
In a campaign with Nadec, the objective was to run a 360 campaign with sample distribution and a media buying campaign for 8 weeks distributing in three major cities of KSA including Jeddah, Riyadh, and Dammam. Each sample was to be distributed to a specific segment / target audience through 3 major e-commerce shopping platforms namely Lulu, Danube, and Haseel.
Media Buying in Ecommerce:
Before we move on to explain how we executed media buying for our client, Media buying refers to the purchase of advertising on mediums such as televisions, websites, e-commerce platforms, mobile applications, commercial radio and so on. This campaign executed media buying on websites and mobile apps of the e-commerce shopping platforms in the form of online banners and category banners. Along with sample distribution, the online banners provided the brand a complimentary push in sales. Each media buying activity provided an increase in sales per item across all partners and led to unique brand reach and awareness.
Our platform allowed the client to create a brief efficiently and include all of the details such as their product offering, demographics, campaign objectives and so on. Based on the details provided, the platform’s algorithm automatically suggested a list of relevant e-commerce partners for media buying and product sampling and their prices for each service. The platform’s dynamicness allowed the client to select three main e-commerce partners to work with and get the desired results for their campaign.
In this scenario, Quantum distributed samples with every outgoing order through 3 selected e-commerce platforms in KSA. Moreover, the product sampled, a protein milk drink in two different flavors, had its online banners showcased on the shopping applications of the selected partners.
Overall, The campaign was a great success with one of our partners reporting a total impression of 35,507 on a single banner and a click through rate of 3.5%.
It is interesting to note that 91% of these ad impressions and ad clicks happened through iOS devices. An unclickable category banner led to a 146% increase in sales per sku for the promoted brand in that time period. Running a second campaign a short period after sampling campaign helped Nadec achieve a 243% increase in sales for that period of that campaign.
We are happy to have achieved these results with Nadec and our E-commerce partners and look forward to more successful campaigns in the future.
Want to get similar results? Reach out to our sales team to set up you next campaign