In the midst of the pandemic, the Ministry of Health (MOH) was looking for a way to reach the targeted local community and raise awareness using an online campaign promoting the benefits of vaccination against COVID-19. With the help of Quantum, it reached around 400k views in 2 days!
"Our passion and potential grew as we grew more throughout the years. This stretch of possibilities, vision, and accomplishments required us a fresh look." Says Omar. Although they are taking a new step to rebrand, Omar states their mission and vision stay the same. Focusing on the initial goals that drove the passion in Quantum since day one. Aspiring to Unlock e-comms media potential and promising their clients ad technologies owned by them to scale, making tangible success more than possible with marketing.
The main key points of the rebranding consist of huge shifts in the strategy, talent, culture, product, communication, and organization and process of Quantum. The vision for the new Quantum promises an e-commerce-focused media platform where talents are retained, and the culture is customer-driven, loud, and external.
In a campaign with Nadec, the objective was to run a 360 campaign with sample distribution and a media buying campaign for 8 weeks distributing in three major cities of KSA including Jeddah, Riyadh, and Dammam.